new man

Our history

We're more than a clothing brand – we're a community. 🌍✨ Created by two surfers and festival-goers, our mission is to transform fashion into a conscious and sustainable space. We draw inspiration from music, art and the free spirit of surfing and skateboarding to create casual, laid-back pieces that are full of attitude.

We are a 100% Portuguese brand 🇵🇹, and all our production is done in Portugal, not in factories, but by seamstresses who pay attention to every detail. We believe the future of fashion doesn't have to harm the planet. That's why 90% of our products come from the recovery of materials that big brands discard, giving them a new life and avoiding unnecessary waste.

Here, we don't just sell clothes – we build a community that values authenticity, creativity and environmental responsibility. Will you join us? 🌊♻️🔥

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